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International marketing /

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, r. bRUCE mONEY. - Seventeenth edition - New York, NY : McGraw-Hill Education, c2016. - xxiii, 662 pages : colored illustrations ; 27 cm.

Includes indexes.

ISBN: 9781259253065 Pbk. : alk. paper)

Subjects--Topical Terms:
Export marketing.
International business enterprises.

LC Class. No.: HF1416 / .I58 2016

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