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Marketing management /

Iacobucci, DAwn

Marketing management / Dawn Iacobucci - Andover : Cengage Learning, 2015. - xiii, 335 pages ; 25 cm.

Includes bibliographical references and index.

ISBN: 978 981 4716 23 9

Subjects--Topical Terms:
Marketing management

LC Class. No.: HF 5415.13 / I23 2015 CIRC

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