Basic marketing :
Perreault, William D
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon, E. Jerome McCarthy - Nineteenth edition - New York : McGraw-Hill, 2017. - xl, 726 pages ; 26 cm.
Includes bibliographical references and index. Donation : C & E Publishing
978 981 3151 08 6
Marketing --Management
HF 5415.13 P47 2017 CIRC
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr. ; Joseph P. Cannon, E. Jerome McCarthy - Nineteenth edition - New York : McGraw-Hill, 2017. - xl, 726 pages ; 26 cm.
Includes bibliographical references and index. Donation : C & E Publishing
978 981 3151 08 6
Marketing --Management
HF 5415.13 P47 2017 CIRC