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International marketing /

Helsen, Kristiaan

International marketing / Kristiaan Helsen, Masaaki (Mike) Kotabe - Seventh edition - s.l. : John Wiley & Sons, 2017. - xxiii, 673 pages : 28 cm.

Includes index.

ISBN: 9781119923435 Pbk, Bp. : Php 3,375.00 (New Century)

Subjects--Topical Terms:
International business enterprises

LC Class. No.: HF 1416 H45 2017 CIRC

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