Marketing for the hospitality and travel industry /
Morrison, Alastair M.
Marketing for the hospitality and travel industry / Alastair M. Morrison. - Australia : Cengage Learning, c2010. - 600 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9789814296687
Hospitality industry Marketing.
Tourism marketing.
TX911.3.M3 / M67 2010
Marketing for the hospitality and travel industry / Alastair M. Morrison. - Australia : Cengage Learning, c2010. - 600 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9789814296687
Hospitality industry Marketing.
Tourism marketing.
TX911.3.M3 / M67 2010