Marketing for tourism :
Lumsdon, Les.
Marketing for tourism : case study assignments / Les Lumsdon ; foreword by Wyn Mears. - Hampshire : Macmillan, c1992. - xx, 135 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0333541367
Tourism.
Tourism marketing.
G155 / .L85 1992
Marketing for tourism : case study assignments / Les Lumsdon ; foreword by Wyn Mears. - Hampshire : Macmillan, c1992. - xx, 135 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0333541367
Tourism.
Tourism marketing.
G155 / .L85 1992