Strategy, winning in the marketplace :
Thompson, Arthur A. 1940
Strategy, winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr. , John E. Gamble , A. J. Strickland III - 2nd - Boston : McGraw-Hill/Irwin c2006 - xl, [642] p. ill. ; 25 cm.
Includes bibliographical references and index.
0-07-298990-4
Strategic planning.
Industrial management.
Conglomerate corporations Management.
Strategic planning Case studies.
HD30.28 / .T56 2006
Strategy, winning in the marketplace : core concepts, analytical tools, cases / Arthur A. Thompson, Jr. , John E. Gamble , A. J. Strickland III - 2nd - Boston : McGraw-Hill/Irwin c2006 - xl, [642] p. ill. ; 25 cm.
Includes bibliographical references and index.
0-07-298990-4
Strategic planning.
Industrial management.
Conglomerate corporations Management.
Strategic planning Case studies.
HD30.28 / .T56 2006