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Strategy, winning in the marketplace :

Thompson, Arthur A. 1940

Strategy, winning in the marketplace : core concepts, analytical tools / Arthur A. Thompson, Jr. , John A. Gamble, A.J. Strickland III - Boston : Irwin c 2004 - xxxii, [941] p. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0-07-284770-0

Subjects--Topical Terms:
Strategic planning.
Industrial management.
Conglomerate corporations Management.
Strategic planning Case studies.

LC Class. No.: HD30.28 / .T56 2004

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