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Introduction to marketing concepts /

Drummond, Graeme.

Introduction to marketing concepts / Graeme Drummond, John Ensor. - Amsterdam : Elsevier, c2005. - xiii, 283 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0750659955

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .D78 2005

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