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International marketing and export management /

Albaum, Gerald

International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. - 3rd ed. - Harlow, England : Addison-Wesley, c1998. - x, 562 p. : ill. ; 25 cm. - International business series . - International business series (Wokingham, England) .

Includes bibliographical references and index.

ISBN: 0201419645

Subjects--Topical Terms:
Exports.
Export marketing--Management.

LC Class. No.: HF1009.5 / .A42 1998

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