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Heritage marketing /

Misiura, Shashi

Heritage marketing / Shashi Misiura - Amsterdam : Elsevier, 2006. - xvi, 280 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 13: 9780750663182

Subjects--Topical Terms:
Cultural propety--Protection
Heritage tourism
Historic sites
Marketing

LC Class. No.: CC 135 M37 2006 CIRC

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