Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - 5th ed. - Australia : South-Western Cengage Learning, c2010. - xxiv, 493, [151] p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
978034834277
Consumer behavior.
HF5415.32 / .H69 2010 CIRC
Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis. - 5th ed. - Australia : South-Western Cengage Learning, c2010. - xxiv, 493, [151] p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
978034834277
Consumer behavior.
HF5415.32 / .H69 2010 CIRC