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Marketing management :

Marketing management : an Asian perspective / Philip Kotler ... [et al.] - 5th ed. - Singapore : Prentice Hall, c2009. - xxxviii, [854] p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9789810697143

Subjects--Topical Terms:
Marketing Marketing.

LC Class. No.: HF5415.13 / .M37 2009 CIRC

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