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marketing principles /

McDaniel, Carl

marketing principles / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - Pasig City : Cengage Learning Asia, 2012. - 645 pages. : Illustration ; 26 cm.

Includes index.

ISBN: 9789814352628

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415. M32 2012 F

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