Marketing management :
Mullins, John W
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr., Narper W. Boyd, Jr. - 6th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxii, 533 p. : ill. ; 26 cm. - (McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and index.
0073529826
Marketing Management.
HF5415.13 / .M84 2008
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr., Narper W. Boyd, Jr. - 6th ed. - Boston : McGraw-Hill/Irwin, c2008. - xxii, 533 p. : ill. ; 26 cm. - (McGraw-Hill/Irwin series in marketing) .
Includes bibliographical references and index.
0073529826
Marketing Management.
HF5415.13 / .M84 2008