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Total marketing :

Debelak, Don

Total marketing : capturing customers with marketing plans that work / Don Debelak. - Homewood, Illinois : Dow Jones-Irwin, c1989. - vii, 242 p. : ill. ; 24 cm.

Includes index.

ISBN: 155623192X

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .D42 1989

Dewey Class. No.: 658.8

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