Competitive marketing strategy /
Czepiel, John A
Competitive marketing strategy / John A. Czepiel. - Englewood Cliffs, New Jersey : Prentice Hall, c1992. - xvii, 491 p. : ill. ; 25 cm. - (The Prentice-Hall series in marketing) .
Includes bibliographical references and index.
0131597248
Marketing--Management.
Strategic planning.
Competition.
Technological innovations.
HF5415.13 / .C93 1992
658.8/02
Competitive marketing strategy / John A. Czepiel. - Englewood Cliffs, New Jersey : Prentice Hall, c1992. - xvii, 491 p. : ill. ; 25 cm. - (The Prentice-Hall series in marketing) .
Includes bibliographical references and index.
0131597248
Marketing--Management.
Strategic planning.
Competition.
Technological innovations.
HF5415.13 / .C93 1992
658.8/02