Integrated direct marketing :
Roman, Ernan
Integrated direct marketing : techniques and strategies for success / Ernan Roman ; forewords by Bob Stone, Jim Kobs. - New York : McGraw-Hill, c1988. - xx, 239 p. : ill. ; 24 cm.
Includes bibliographical references and index.
007053599X
Direct marketing.
HF5415.126 / .R65 1988
Integrated direct marketing : techniques and strategies for success / Ernan Roman ; forewords by Bob Stone, Jim Kobs. - New York : McGraw-Hill, c1988. - xx, 239 p. : ill. ; 24 cm.
Includes bibliographical references and index.
007053599X
Direct marketing.
HF5415.126 / .R65 1988