Fundamentals of marketing /
Stanton, William J
Fundamentals of marketing / William J. Stanton, Charles Futrell. - 8th ed. - New York : McGraw-Hill, c1987. - xx, 666 p. : ill. ; 24 cm. - (McGraw-Hill series in marketing) .
Includes bibliographical references and index.
9711104288
Marketing.
HF5415 / .S72 1987
Fundamentals of marketing / William J. Stanton, Charles Futrell. - 8th ed. - New York : McGraw-Hill, c1987. - xx, 666 p. : ill. ; 24 cm. - (McGraw-Hill series in marketing) .
Includes bibliographical references and index.
9711104288
Marketing.
HF5415 / .S72 1987