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Katsioloudes, Marios I.

Strategic management : global cultural perspectives for profit and non-profit organizations / Marios I. Katsioloudes. - Amsterdam : Elsevier, c2006. - xvii, 387 p. : ill. ; 26 cm.

Includes bibliographical references and index.

An overview of the strategic planning process -- An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global stategic planning -- Doing business with newly emerging market (NEM) economies.

ISBN: 0750679662 (pbk. : alk. paper)

Subjects--Topical Terms:
Strategic planning.
Nonprofit organizations.
Globalization.

LC Class. No.: HD30.28 / .K37 2006

Dewey Class. No.: 658.4/012