Managing services : using technology to create value /
Davis, Mark M.
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke. - New York, NY : McGraw-Hill/Irwin, 2003. - xvii, 443 pages : illustrations ; 27 cm. - The McGraw-Hill/Irwin series, Operations and decision sciences. .
Includes bibliographical references and index.
0-07-246426-7 Hb, Bp.
Service industries--Technological innovations--Management.
Value analysis (Cost control).
Customer relations--Management.
HD 9980.5 D38 2003
Managing services : using technology to create value / Mark M. Davis, Janelle Heineke. - New York, NY : McGraw-Hill/Irwin, 2003. - xvii, 443 pages : illustrations ; 27 cm. - The McGraw-Hill/Irwin series, Operations and decision sciences. .
Includes bibliographical references and index.
0-07-246426-7 Hb, Bp.
Service industries--Technological innovations--Management.
Value analysis (Cost control).
Customer relations--Management.
HD 9980.5 D38 2003