Marketing /
Marketing /
Eric N. Berkowitz ... [et al.]
- 6th ed.
- Boston : Irwin McGraw-Hill, c2000
- xxxii, 736 p. : ill. ; 28 cm.
- The Irwin/McGraw-Hill series in marketing. .
Includes bibliographical references and index.
0073656453
Marketing.
HF5415 / .M37 2000
Includes bibliographical references and index.
0073656453
Marketing.
HF5415 / .M37 2000