Consumer behavior /
Mowen, John C.
Consumer behavior / John C. Mowen, Michael Minor. - 5th ed. - Upper Saddle River, N.J. : Prentice-Hall, c2000. - xxi, 696 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
9814035629
Consumer behavior.
Consumers--United States.
HF5415.3 / .M68 2000
658.8/342
Consumer behavior / John C. Mowen, Michael Minor. - 5th ed. - Upper Saddle River, N.J. : Prentice-Hall, c2000. - xxi, 696 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes.
9814035629
Consumer behavior.
Consumers--United States.
HF5415.3 / .M68 2000
658.8/342