Advertising and promotion :
Belch, George E
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel. - 9th ed. - New York, New York : McGraw-Hill, c2012. - xxxv, 796 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071314404 (Pbk.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B44 2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch ; with contributions by Jorg Dietzel. - 9th ed. - New York, New York : McGraw-Hill, c2012. - xxxv, 796 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780071314404 (Pbk.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B44 2012