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Business strategy and policy :

Smith, Garry D

Business strategy and policy : cases / Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell. - 3rd ed. - Boston : Houghton Mifflin, c1991. - xxvi, 534 p. : ill., maps ; 24 cm.

Includes bibliographical references.

ISBN: 0395567351 (Pbk.)

Subjects--Topical Terms:
Strategic planning.
Strategic planning.--Case studies.

LC Class. No.: HD30.28 / .S64 1991

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