The Future of competition :
Prahalad, C K
The Future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. - Boston, Massachusetts : Harvard Business School Press, c2004. - xiii, 257 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1578519535 (Hb.)
Competition.
Customer relations.
Customer services.
Strategic planning.
Economic value added.
Success in business.
HD41 / .P72 2004
The Future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. - Boston, Massachusetts : Harvard Business School Press, c2004. - xiii, 257 p. : ill. ; 24 cm.
Includes bibliographical references and index.
1578519535 (Hb.)
Competition.
Customer relations.
Customer services.
Strategic planning.
Economic value added.
Success in business.
HD41 / .P72 2004