The Future of competition :

Prahalad, C K

The Future of competition : co-creating unique value with customers / C. K. Prahalad, Venkat Ramaswamy. - Boston, Massachusetts : Harvard Business School Press, c2004. - xiii, 257 p. : ill. ; 24 cm.

Includes bibliographical references and index.

1578519535 (Hb.)


Competition.
Customer relations.
Customer services.
Strategic planning.
Economic value added.
Success in business.

HD41 / .P72 2004

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