Marketing communications :
Fill, Chris.
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England ; : Prentice Hall 2009. - xxxvii, 958 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780273717225 (pbk. : alk. paper)
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / f54 2009 CIRC
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England ; : Prentice Hall 2009. - xxxvii, 958 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
9780273717225 (pbk. : alk. paper)
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / f54 2009 CIRC