Global marketing : (Record no. 6738)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00798nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171010090713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150527t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318204 (Pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU |
| Language of cataloging | eng |
| Transcribing agency | ULS |
| Modifying agency | ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .A46 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alon, Ilan |
| 9 (RLIN) | 30130 |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | contemporary theory, practice, and cases / |
| Statement of responsibility, etc. | Ilan Alon, Eugene Jaffe, with Donata Vianelli. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 602 p. : i |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 30131 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 30132 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaffe, Eugene D. |
| 9 (RLIN) | 30133 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vianelli, Donata. |
| 9 (RLIN) | 30134 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pbk. | MMSU Main Library | MMSU Main Library | 05/27/2015 | Purchase | 2337.00 | HF1416.A46 2013 CIRC | 32587 | 10/10/2017 | 14-0327 | 10/10/2017 | Books | Circulation |