Business marketing strategy: concepts and applications (Record no. 7446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00830nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20171010090933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160125t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256169101 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MMSU-ULS |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | R36 1995 CIRC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rangan, Kasturi V. |
| 9 (RLIN) | 33182 |
| 245 ## - TITLE STATEMENT | |
| Title | Business marketing strategy: concepts and applications |
| Statement of responsibility, etc. | V. Kasturi Rangan, Benson P. Shapiro and Rowland T. Moriarty, Jr. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago |
| Name of publisher, distributor, etc. | IRWIN |
| Date of publication, distribution, etc. | 1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 354 p. |
| Other physical details | ill. : |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing-Management |
| 9 (RLIN) | 33183 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Product Management |
| 9 (RLIN) | 33184 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Industrial Marketing-Management |
| 9 (RLIN) | 33185 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing-Management-Cases studies. |
| 9 (RLIN) | 33186 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rangan, Kasturi V. |
| 9 (RLIN) | 33187 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MMSU Main Library | MMSU Main Library | 01/25/2016 | purchase | HF 5415.13 R36 1995 CIRC | 23101 | 10/10/2017 | 99-0536 | 10/10/2017 | Books |