Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.
Material type: TextPublisher: Chichester, West Sussex, UK : Wiley-Blackwell, 2017Copyright date: ©2017Description: ix, 347 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 1119259193; 9781118556849Subject(s): Social media -- Marketing | Social marketing | Internet marketing | Online social networks | User-generated content | Internet marketing | Social media | User-generated contentLOC classification: HM742 | .M34 2017Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HM742..M34 2017 CIRC (Browse shelf(Opens below)) | 18-0393 | Available | For Circulation | 34744 |
Includes bibliographical references and index.
Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media.
This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
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