Introducing communication research : paths of inquiry / Donald Treadwell.
Material type: TextPublisher: Los Angeles : Sage, c2017Edition: Third editionDescription: xxiv, 295 pages ; 26 cmISBN: 9781483379418 (Pbk. : acidfree paper)Subject(s): Communication -- Research -- MethodologyLOC classification: P91.3 | .T74 2017Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | P91.3 .T74 2017 CIRC (Browse shelf(Opens below)) | 18-0207 | Available | For Circulation | 34538 |
Includes bibliographical references and index.
Getting started: possibilities and decisions -- First decision: what, why, how? -- Ethics: what are my responsibilities as a researcher? -- You could look it up: reading, recording, and reviewing research -- Measurement: research using numbers -- Summarizing research results: data reduction and descriptive statistics -- Generalizing from research results: inferential statistics -- Sampling: who, what, and how many? -- Surveys: putting numbers on opinions -- Experiments: researching cause and effect -- Watching and listening: qualitative research for in-depth understanding -- Content analysis: understanding communication content in numbers -- Rhetorical and critical analyses, and more: understanding communication content in words -- Writing and presenting research.
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