Predictably irrational : the hidden forces that shape our decisions / Dan Ariely.
Material type: TextPublication details: New York, NY : Harper, c2008Edition: 1st edDescription: xxii, 280 pages : illustrations ; 23 cmISBN: 9780061353239 (hbk.)Subject(s): Decision making | Economics -- Psychological aspects | Consumer behavior | Decision making | Thought and thinking | Reasoning | Economics -- Psychological aspects | ConsumersLOC classification: BF448 | .A75 2008Item type | Home library | Call number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | BF448.A75 2008 ASA (Browse shelf(Opens below)) | Available | For Circulation | 32072 |
Includes bibliographical references and index.
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.
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