Marketing management : analysis, planning, implementation, and control / Philip Kotler.
Material type: TextLanguage: English Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1994Edition: 8th edDescription: xxix, 801 p. : ill. (some col.), col. map ; 27 cmISBN: 0130980056Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K673 1994Item type | Home library | Call number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.13.K673 1994 CIRC (Browse shelf(Opens below)) | Available | Circulation |
Includes bibliographical references and indexes.
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