The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller
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TextPublication details: New York : Routledge, 2018Edition: Sixth editionDescription: xx, 331 pages ; 26 cmISBN: 9781138737518 Pbk, Bp.Subject(s): Pricing. Marketing--Decision makingLOC classification: HF 5416.5 N34 2018 CBEA RC
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MMSU College of Business, Economics & Accountancy | HF 5416.5 N34 2018 CBEA RC (Browse shelf(Opens below)) | Available | 38682 |
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Includes bibliographical references and index.
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