Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.
Material type: TextPublication details: New York : Macmillan Publishing, c1990Edition: 5th edDescription: xxvi, 839 p. : ill. ; 25 cmISBN: 0029461839Subject(s): Marketing research | Marketing research Case studiesLOC classification: HF5415.2 | .T84 1990Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.2.T84 1990 CIRC (Browse shelf(Opens below)) | 91-0242-A | Available | Circulation | 17593 |
Includes bibliographical references and index.
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