Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger AContributor(s): Peterson, Robert AMaterial type: TextTextPublication details: Boston : Allyn and Bacon, c1990Edition: 5th edDescription: xiii, 732 p. : ill. ; 24 cmISBN: 0205121292Subject(s): Marketing Decision making Case studies | Marketing Management Case studiesLOC classification: HF5415.135 | .K47 1990
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.135.K47 1990 CIRC (Browse shelf(Opens below)) 91-0505 Available Circulation 17900

Includes bibliographical references.

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