Strategic marketing / David W. Cravens.
Material type: TextSeries: (Irwin series in marketing)Publication details: Chicago : Irwin, c1997Edition: 5th edDescription: xvii, 670 p. : ill. ; 25 cmISBN: 0256214387Subject(s): Marketing Decision making | Marketing Management | Marketing Management Case studiesLOC classification: HF5415.135 | .C72 1997Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.135.C72 1997 CIRC (Browse shelf(Opens below)) | 99-0171 | Available | Circulation | 22728 |
Includes bibliographical references and index.
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