Strategic marketing / David W. Cravens.

By: Cravens, David WMaterial type: TextTextSeries: (Irwin series in marketing)Publication details: Chicago : Irwin, c1997Edition: 5th edDescription: xvii, 670 p. : ill. ; 25 cmISBN: 0256214387Subject(s): Marketing Decision making | Marketing Management | Marketing Management Case studiesLOC classification: HF5415.135 | .C72 1997
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.135.C72 1997 CIRC (Browse shelf(Opens below)) 99-0171 Available Circulation 22728

Includes bibliographical references and index.

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