New product management / Eberhard E. Scheuing.
Material type: TextPublication details: Columbus : Merrill Publishing, c1989Description: xii, 399 p. : ill. ; 25 cmISBN: 0675209226Subject(s): New products | Product management | Diffusion of innovationsLOC classification: hf5415.153 | .S34 1989Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books | MMSU Main Library | HF5415.153.S34 1989 CIRC (Browse shelf(Opens below)) | 91-0046 | Available | Circulation | 17365 |
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Includes bibliographical references and index.
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