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The Practice of marketing management : analysis, planning, and implementation / William A. Cohen.

By: Cohen, William A, 1937-Material type: Text

TextPublication details: New York : Macmillan , c1991Edition: 2nd edDescription: xx, [744] p. : col. ill. ; 24 cmISBN: 0029465826Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .C654 1991

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.13.C654 1991 CIRC (Browse shelf(Opens below))	92-0352	Available	Circulation		19754

Includes bibliographical references and indexes.

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