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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

By: Guiltinan, Joseph P Contributor(s): Paul, Gordon W Material type: Text

TextSeries: (McGraw-Hill series in marketing)Publication details: Aucklancd : McGraw-Hill, c1982Edition: international student edDescription: xvi, 412 p. : ill. ; 24 cmISBN: 0070489203Subject(s): Marketing managementLOC classification: HF5415.13 | .G8448 1982

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Laoag Campus Library	HP5415.13.G8448 1982 CIRC (Browse shelf(Opens below))	83-2281	Available	Circulation		10199

Includes bibliographical references and index.

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