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Marketing research : measurement and method / Donald S. Tull and Del I. Hawkins.

By: Tull, Donald S Contributor(s): Hawkins, Del I Material type: Text

TextPublication details: New York : Macmillan Publishing, c1987Edition: 4th edDescription: xvi, 845 p. : ill. ; 24 cmISBN: 0029468108Subject(s): Marketing research | Marketing research -- Case studiesLOC classification: HF5415.2 | .T84 1987

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.2.T84 1987 CIRC (Browse shelf(Opens below))	93-0681	Available	Circulation		20827

"A Text with cases"

Includes bibliographical references and index.

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