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Contemporary advertising / William F. Arens.

By: Arens, William F Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2006Edition: 10th edDescription: xl, [694] p. : col. ill. ; 28 cmISBN: 0072964723 (alk. paper)Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2006Online resources: Publisher description | Table of contents only

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Holdings
Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5821.A74 2006 CIRC (Browse shelf(Opens below))	D-08-0015	Available	Circulation		27596

Includes indexes.

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