Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

By: Wells, William, 1926-Contributor(s): Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst)Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000Edition: 5th edDescription: 1 v. (various pagings) : ill. (some col.) ; 28 cmISBN: 0130872180Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .W45 2000
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5823.W45 2000 CIRC (Browse shelf(Opens below)) D-06-0011 Available Circulation 26233

Includes bibliographical references and index.

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