Principles of marketing / Philip Kotler, Gary Armstrong ; Horizon edition contributions by Diane Sutherland, Jon Sutherland.
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TextPublication details: Boston : Pearson, c2013Edition: 14th ed. Horizon edDescription: 636 p. : ill.; 28 cmISBN: 9780273779827 (Pbk.)Other title: MarketingSubject(s): MarketingLOC classification: HF5415 | .K672 2013| Item type | Home library | Call number | Copy number | Status | Notes | Date due | Barcode |
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MMSU Main Library | HF5415.K672 2013 CIRC (Browse shelf(Opens below)) | 14-0435 | Available | Circulation | 32698 |
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| HF5415.K67 2013 CIRC Principles of marketing / | HF5415.K672 1983 CIRC Principles of marketing / | HF 5415. K672 2010 F Principles of marketing / | HF5415.K672 2013 CIRC Principles of marketing / | HF 5415 K686 2006 CIRC Principles of marketing / | HF5415.K72 2011 CIRC Consumer behavior : | HF 5415. K87 2012 F Principles of contemporary marketing / |
Authorized adaptation from the Global edition, entitled Principles of Marketing, 14th edition, ISBN 978-0-978-0-273-75243-1 by Philip Kotler and Gary Armstrong, published by Pearson Education ©2013" -- Title page verso.
Includes bibliographical references and indexes.
Contents: Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing.
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