Principles of services marketing / Adrian Palmer.

By: Palmer, Adrian [author.]Material type: TextTextPublication details: London : McGraw-Hill Education, c2014Edition: Seventh editionDescription: xviii, 495 pages : illustrations ; 27 cmISBN: 9780077152345 (Pbk.)Subject(s): Marketing -- Management | Service industries -- MarketingLOC classification: HF5415.13 | .P34 2014
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Item type Home library Call number Copy number Status Notes Date due Barcode
Books Books MMSU Main Library
HF5415.13.P34 2014 CIRC (Browse shelf (Opens below)) 15-0260 Available Reserve 33352

Includes bibliographical references and index.

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