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Principles of contemporary marketing / David L. Kurtz.

By: Kurtz, David L Material type: Text

TextPublication details: Pasig City : Cengage Learning Asia (Philippine Branch), c2012; Andover : Cengage Learning, [2012]Edition: Fifteenth editionDescription: 780 pages : illustrations ; 26 cmISBN: 9789814392822 (NP)Subject(s): MarketingLOC classification: HF5415 | .K87 2012

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Item type	Home library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	MMSU Main Library	HF5415.K87 2012 F (Browse shelf(Opens below))	15-0455	Available	Reserve		33660

Includes bibliographical references and index.

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