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Basic marketing / Zikmund, William G. and d'Amico, Michael

By: Zikmund, William G Contributor(s): d'Amico, Michael Material type: Text

TextPublication details: Minneapolis/St. Paul : West Publishing c1996Description: xxv, 369 p. ill. ; 26 cmISBN: 0-314-07145-8Subject(s): Marketing | Marketing ManagementLOC classification: HF5415 | .Z54 1996

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Item type	Home library	Call number	Copy number	Status	Date due	Barcode
Books	MMSU Main Library	HF5415 .Z54 1996 (Browse shelf(Opens below))	99-0405	Available		22967

Includes bibliographical references and index.

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