Essentials of marketing / Lamb, Charles W., Jr., Hair, Joseph F., Jr., and McDaniel, Carl

By: Lamb, Charles WContributor(s): Hair, Joseph F., Jr | McDaniel, CarlMaterial type: TextTextPublication details: Cincinnati, Ohio : South-Western College Publishing c 1999Description: xxvi, 502 p. ill. ; 28 cmISBN: 0-538-87926-2Subject(s): Marketing | Marketing ManagementLOC classification: HF5415 | .L35 1995
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Item type Home library Call number Copy number Status Date due Barcode
Books Books MMSU Main Library
HF5415 .L35 1999 (Browse shelf(Opens below)) 05-0009 Available 26056

Includes bibliographical references and index.

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