Essentials of marketing / Lamb, Charles W., Jr., Hair, Joseph F., Jr., and McDaniel, Carl
Material type: TextPublication details: Cincinnati, Ohio : South-Western College Publishing c 1999Description: xxvi, 502 p. ill. ; 28 cmISBN: 0-538-87926-2Subject(s): Marketing | Marketing ManagementLOC classification: HF5415 | .L35 1995Item type | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | MMSU Main Library | HF5415 .L35 1999 (Browse shelf(Opens below)) | 05-0009 | Available | 26056 |
Includes bibliographical references and index.
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