Zeithaml, Valarie. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gemler. 
 - 4th ed. 
 - Boston :  McGraw Hill,  c2006. 
 - xxvii, 708 p. :  ill. ;   26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071253297 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries Marketing. <br/>Customer services.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z44 2006