Zimmerman, Alan Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe. - Third edition. - London : Routledge, c2018. - xiv, 438 pages : illustrations ; 25 cm. Includes bibliographical references and index. ISBN: 9781138680760 (Pbk.) Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.13 / .Z56 2018